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Market Research and Evaluation
Integrative Growth is a leading provider of market research, program evaluation and stakeholder feedback for utilities, renewable suppliers, energy product and service providers and the government sector. We help our clients better understand their markets and energy using behaviors to generate actionable plans to affect behavior change, increase customer satisfaction and enhance program or product adoption. We estimate technical and market potential for specific energy efficiency technologies, establish key performance indicators and determine existing baseline market conditions to support our clients’ program design and program assessments.
Integrative Growth provides a wide range of research and evaluation services including:
- Program planning services
- Market assessments and baseline studies
- End-user equipment and appliance saturation surveys
- Program process and impact evaluations
- Program theory and logic model development
- Consumer awareness, attitudes and behavior assessments
- Customer satisfaction
We provide all phases of project research including:
- Consultation
- In-depth interviews
- Focus group development and facilitation
- Survey design and implementation
- Sample design
- Project Management
- Analysis and report writing
- Presentations
- Regulatory testimony
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